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A look behind the curtain of shilling and pitch to see how we are manipulated everyday Robert Levine offers readers an incisive new take on the mindsets of those who prod, praise, debase, and manipulate others to do things they never thought they’ d do— and are sometimes later sorry they did. He takes a hands-on approach by attending training sessions for magicians honing their craft and by taking jobs as a door-to-door salesman and a used car salesman. Levine explores the remarkable effect and power of subtlety on effective persuasion, the great illusion of personal vulnerability, and the unlikely similarities across a wide range of persuasive strategies, from parents to con men to lovers to religious leaders. Robert Levine (Fresno, CA) is Professor and former chairperson of the Psychology Department at California State University, Fresno. He has published articles in "Psychology Today, Discover, American Demographics, The" "New York Times, Utne Reader," and "American Scientist. "His book, "A Geography of Time," was the subject of feature stories around the world, including" Newsweek, The New York Times Magazine, "CNN, the BBC, ABC’ s" Primetime, "and NPR’ s" All Things Considered "and" Marketplace.

California State University, Fresno - California State University, Fresno, commonly referred to as Fresno State, is one of the campuses of California State University, located at the northeast edge of Fresno, California, at the foot of the majestic Sierra Nevada mountain range. The surrounding San Joaquin Valley is one of the most poverty-stricken areas in the United States, and Fresno County is the sixth largest metropolitan area in California.

University High School (Fresno) - University High School (colloquially, UHS) is a charter high school on the campus of California State University, Fresno in Fresno, California. The school emphasizes academics and music.

University of California, Berkeley - The University of California, Berkeley (also known as California, Cal, UCB, UC Berkeley, The University of California, or simply Berkeley) is a public, coeducational university situated east of the San Francisco Bay in Berkeley, California, overlooking the Golden Gate. Founded in 1868, it is the oldest and flagship campus of the University of California system and because of this often retains the tradition of being called Cal or California, especially in the context of its athletics.

Fresno Fuego - The Fresno Fuego is a soccer club located in Fresno, California. They play their matches on the campus of Fresno Pacific University and are in the USL Premier Development League's Southwest Division.

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